TikTok has become one of the world’s largest social media platforms used by billions of people. This app is increasingly invading people’s lives and society. All for a good reason, it offers what people are seeking, fast entertainment, and immediate recognition when you post your content.  In addition, the TikTok app has become a full-time job for some people.  

Many use this app to promote their products and services. TikTok is undoubtedly a popular social media platform, yet it may get addictive and lead to individuals having to deal with TikTok as an addiction issue!

Why Is TikTok so addictive?

“Addiction engineers” is a term used in social media companies. The “engineers” are doing a great job increasing the engagement rate on the platform. They accomplish this by exploiting human behavior and the dopamine reward system.

TikTok uses an algorithm, which monitors the time users spend watching short videos, and which videos get people hooked. In addition, the TikTok app has an addictive structure that becomes dependent on the dopamine fix that urges individuals to repeat the action for pleasure.

So, it is necessary to understand how TikTok affects you and learn how to sustain your resistance and be more active and productive with your time. Even though TikTok is a harmless distraction from everyday life, it can become as addictive as drugs or alcohol, smoking, and other bad habits.

Reasons for TikTok Addiction

TikTok has adopted the same principles that have made gambling addictive. In psychological terms, it’s known as ‘random reinforcement’ – sometimes you win, sometimes you lose- this is how platforms like TikTok function.

A feature of TikTok is its short, eye-catching content which attracts users.  TikTok creates a constantly updated and personalized flow of short and entertaining videos. That causes a powerful impact, an immediate surge of dopamine. So, you feel deprived if you do not keep up with the latest viral video. The “For You” button is tailored precisely to suit your interests. It offers the type of content you wish to see using an algorithm based on the videos you’ve watched or interacted with before. It never runs out of content material, and you get what you specifically enjoy on the spot.

Users experience a feeling of euphoria, so the brain soon becomes more reliant on this type of stimulation to induce pleasure.  Consequently, it needs more and more TikTok videos and engagement to get the same surge of excitement.

As you feel emotionally rewarded, you join the social media community with just one click on the “Like” or “Share” buttons or by writing a comment. Then, the pleasure center of your brain feels reinforced, and you also sense a feeling of belongingness to a social group. That is very important to people living alone, withdrawn, or feeling isolated from their peers. TikTok can offer some degree of social status and positive reinforcement that becomes addictive in its peculiar way.

But unfortunately, you become a compulsive user, spending too much time on TikTok. That can prove detrimental to other interests or activities,  relationships, mental health, and well-being.

TikTok addiction is not the only problem There are more risks involved in the excessive use of TikTok:

• Attention span decline

Continuous use of digital technology, such as TikTok, especially among younger ages who are still developing, can decrease the individual’s attention span. That may happen because the brain receives too much information in such a short time to grasp.

• Detrimental to future opportunities

Overuse of TikTok distracts users from learning, reading, socializing, and other productive activities. The consequences are poorer performance or even fewer career opportunities.

• Loss of other interests

Constant engagement in TikTok distracts from other interests and interactions that help people develop confidence and social skills, which are vital to building solid foundations for future accomplishments.

• Relation conflicts

Too much time spent on TikTok often causes arguments. Families are concerned about the time their members spend on it and the negative impact on their children’s education and social development. Too much controversy might lead to a relationship breakup.

• Impact on physical health

Users spending hours in front of a screen have lower levels of physical fitness, higher obesity rates, and poor eating habits compared with others spending less time scrolling through social media platforms and more time with real people interactions.

• Mental health and well-being

A recent study among youngsters hooked on TikTok revealed that they experience higher rates of anxiety, stress and depression, and weaker working memory than less frequent users. Excessive engagement on TikTok can affect young people’s mental health, and some content of this app can even provoke youth self-harming.

• Hazardous Competitions

Some TikTok users exceed the limit to earn more likes and followers. If inappropriate challenges are requested, it might result in adverse consequences.

• Time Wasted

People addicted to Tiktok spend many hours watching an endless stream of short videos. As a result, they spend time unproductively. So, they become more apathetic, passive, and anti-social.

Useful tips on how to spend less time on TikTok

TikTok app has pros and cons depending on how the users interact with it, just like all social media platforms.  We should not ignore the benefits of TikTok but manage the time we spend on it, so it does not interfere with our responsibilities or more essential activities. If you’re concerned about TikTok addiction, take action without delay. TikTok addiction is not easy to put an end to. But you can put an end to it in several ways:

1. Understand the reason(s) and the underlying motivations for using TikTok. What is it that prompts and motivates you to use it?  You should try to understand what causes so much contentment with TikTok.  That alone can help you stop getting addicted to Tiktok.
2. Monitor how much time you spend on TikTok to determine if you have a real issue to be concerned about. You may be amazed at how many hours you spend in front of a screen daily. 
3.  You should determine which content builders do not provide honest and valuable information and press the “Unfollow” button.
4. Try to limit the time you spend on TikTok by using it at different hours, based on other more significant activities and workloads.
5. Do not expect overnight results. Set goals just by reducing the amount of time spent each day. If you can’t stick to it, set up an app blocker on your phone.  You can set a time limit on your smartphone on how many hours or how long you can use the app every day. By doing so, you can regulate the amount of time.  So once the time reaches out, you’ll not be able to access the app.
6. Shift your focus away from the screen to other activities. You need to maintain your interests focused on activities other than Tiktok, such as spending more time with your friends and family, talking or doing something together, going out for a meal, to a movie, etc.
7. Get involved in other pursuits in your free time instead. Spend more time outdoors, go hiking, and appreciate nature more. Get active; do sports, go to the gym, play football, or join yoga classes. Take a class at a local center and use your time to benefit. Start a new hobby without the need for the internet. Create a new daily routine away from the screen.
8. Finally, if nothing works and you still waste a lot of valuable time, consider deleting this app, at least for a while.  When you don’t see the TikTok app, you will not use it. It can be that simple!

We need to raise our digital awareness

TikTok itself does not cause any harm, but it is how people are using it.   Many users benefited from this app, by sharing their talents, promoting their work, and increasing their income. In addition, TikTok is relatively safer than other social media apps regarding cybersecurity. TikTok, being a popular social media platform, can be highly addictive.

It is our responsibility to use technology beneficially and build awareness of the consequences technology has on our life, family, health, environment, and society as a whole. Do not let TikTok take over other aspects of your life. You can spend less time on TikTok and still benefit from it.

Strategy #1 Facebook Marketing: Basic steps to create your professional page and engage more users organically

Setup Your Facebook Business Profile

The first step in using Facebook for marketing is to create a page for your business. If you’ve already got a profile set up on Facebook, you may skip this step. If you don’t already have a Facebook business page, you may create one using your personal profile.

• Simply login to your profile page.
• The Pages menu item may be found on the right side of the screen.
• The first step is to select the New Page option.
• Provide the requested details.

Complete Your Profile By Adding Details

You may begin developing your company profile after obtaining one. The most vital information should be included in your profile to keep users informed. A hardware store in Buffalo, New York, provided a complete example of a business profile.

In this section, you will find details like:

1. Details for making contact
2. Physical Business Location
3. Website
4. A brief history of your business
5. Business hours

You should make sure your entire profile has this content because it’s vital for your target audience.

Make Sure You Have A Profile Picture And A Cover Photo

Our Facebook advertising plan continues with incorporating a profile picture and cover photo. In order to build a complete profile, you must have both of these.

Profile Photo

Make sure your profile image is memorable if you want people to identify you in your company’s posts.Brand awareness depends a lot on this image, so choose one that fits your company well.

In most cases, a company logo is the ideal option for a Facebook profile picture. So, a random person who comes to your site can see your logo and know right away what company it is for.

Cover Photo

Once the profile picture has been uploaded, cover photos are added. You may show a bit more creativity with your cover photo. It’s important that your cover photo reflects your business, but there is no single ideal choice.

Apple, for one, uses its cover photo to promote one of its iPhones. The cover shot for Aeropostale’s catalogue has real customers modelling the company’s wares. On the other hand, Target went with a rather straightforward logo design.

You may be as original as you like with your company’s cover photo, so long as it fits in with the company’s overall aesthetic.

Share A Variety Of Content

The material you share on Facebook is the next item on our marketing checklist. Once your profile is ready, you can begin sharing material with your followers, but you’ll want to make sure it’s geared for interaction. Making content that people want to read means:

• Producing video demonstrations of your product in action or tours of your facilities
• Distributing informative blogs on business-related topics using eye-catching headlines
• Providing high-resolution images of your wares or their use

Using a variety of content forms can help your Facebook marketing strategy succeed. The blog readership may not be universally enthusiastic about reading text postings and clicking on links. If you want your social media strategy to be effective, you need to provide content in a variety of formats that appeal to the many ways that people consume information.

Your posts should include: Photos/Images, Text posts, GIFS, Videos, Live Stream Videos and Links to Information.

Try out a variety of these content types to see what your audience responds to best. If you use this method, the results of your Facebook marketing will be better for your target audience.

Don’t forget to use related hashtags to gain more visibility!

Set Up A Schedule For Your Social Media Posts

The more active you become on Facebook, the more content you’ll find yourself producing weekly to share with your followers. It’s easy to let your Facebook presence get lost in the shuffle if you’re also active on other social media networks. As a result, the next step in Facebook marketing is to create a social media calendar.

You may already be familiar with the format of a content marketing calendar, and that’s because the social media calendar follows a very similar pattern. In order to keep track of what will be posted and when, you create a monthly social media schedule. If you want to see the big picture of your Facebook marketing campaign, this is a vital item on your to-do list.

Find any inconsistencies in your campaign and areas where you can add more content. Plus, it ensures that you’ll have regular material to publish.

Social Interaction

When you study the ins and outs of Facebook marketing, you come to appreciate the vital role that audience participation plays in the ultimate success of your campaigns. Successful Facebook marketing requires constant interaction with your target demographic, both in the comments section and via Facebook Messenger. Make careful to respond to comments on your postings, even if they are brief.

Particularly important are responses to comments that raise questions or express worries. Similarly, you should check Facebook Messenger frequently to respond to fans as soon as possible. Messenger is a great way for people to voice queries or concerns, so it’s important to keep an eye on it and respond immediately.

This demonstrates your concern for them and affords you an opportunity to deliver outstanding service. Interactions between users are essential to the success of any social media platform. It aids in establishing credibility and familiarity with your brand within your target demographic, which in turn increases interaction with your brand and ultimately, sales.

Consider seriously joining Facebook Groups related to your business. You can also ask the permission from the group admin to give you the permission to post something relevant to your business in the FB group.

Keep Track of Your Organic Postings

Our list of Facebook marketing tips includes monitoring your organic posts. You should always monitor the results of any Facebook post you share. Use this to your advantage to find out more about the best time to publish, the best types of content, and more.

You may accomplish this with the help of Facebook Insights, the social media giant’s in-house analytics system. You should track metrics such as Engagement, Follows, Likes, Reach and Shares:

The success of your Facebook strategy will depend on your ability to zero in on the metrics that matter the most.

Strategy #2 Facebook Paid Ads: Steps to Create Successful Facebook Ad Campaigns

A Facebook advertising checklist is essential to complement your Facebook marketing efforts. Promoting your company on Facebook can help you contact potential customers who aren’t yet aware of your existence. Here is a check list you may use while planning your Facebook advertising campaign:

Creating An Account For Facebook Advertising

You must create a Facebook ad account in order to begin advertising on Facebook. You may create your ad account by going to the Facebook Business Manager.

Choose an Advertising Objective

Selecting your ad aim is the next item on the Facebook advertisement check list. Developing your ad objective can help you understand the goals of your campaign. A few possible advertising goals might be to improve Conversions, Brand Awareness, Leads, Traffic, Messages and Reach:

For each campaign, you must specify your Facebook ad target in Facebook Ad Manager. You can select the most appropriate ad aim from a list provided by Facebook. After deciding what you want your ad to do, you can start making the rest of it.

Select Your Ad Type                

You may pick from a number of different ad types on Facebook, much as you do with organic Facebook content. Facebook advertising comes in a wide variety, including: Right column ads, Videos ads,Photo ads, Carousel ads, Dynamic product ads, Instant Experiences, Slideshow ads and Collection ads.

In order to determine which format is most effective for your company, you should try out a few different options.

Decide Who You Want To Reach

Discovering your audience is essential for a successful campaign. You need to analyze your present clientele to determine factors like Location, Gender, Age, Occupation, Buying Habits, Interests/Hobbies and Familial Status.

Make use of this data to create marketing personas. Creating marketing personas, which are fictitious representations of real consumers, allows you to target new clients who are most likely to buy your products. There are a variety of targeting choices available on Facebook, depending on who you’re trying to contact.

Listed below are some of Facebook’s targeting criteria:

Core audience: You may narrow down your target audience by factors such as their age, interests, where they live, etc.

Custom audience: Find people who have interacted with your company before, whether online or in person, and focus on them.

Lookalike audiences: Aim for people that are similar to your current customers.

Establish A Budget          

Decide how much money you want to spend on Facebook advertising. So that you don’t go over your budget, it’s important to choose a maximum bid for your ad. Facebook offers two different pricing tiers:

Total budget: Spending no more than the overall budget during the entire campaign is essential. With a $1,000 total budget, for example, your campaign will continue until all $1,000 has been spent.

Daily budget: A daily budget is a predetermined sum of money that may be spent on the campaign every day. So, if you’re running a 5 day campaign on a budget of $10 each day, it will cost you $50.

There is no one best budget plan, yet both can help your company. If your campaign is time-sensitive, you may want to allocate the full budget up front so that you don’t waste money. Spreading your spending over a longer period of time with a daily budget is ideal for a campaign with a longer time frame.

Submit Ad Designs

Ad creatives can be uploaded once the campaign has been set up. Depending on the format you choose, several kinds of ad creatives will be available. Invest in high-quality imagery while making your advertisements.

The goal is to present an image that is both legible and proportionately large, regardless of whether you’re using a photo or video. Don’t upload photos that have been stretched or pixelated, because they won’t give you the results you want.

Go Live With Your Facebook Ad!

When you’re ready to start attracting visitors to your Facebook page, you may publish your ad.

Install the Facebook Pixel                 

Putting up a Facebook pixel is a crucial step in every Facebook advertising strategy. Put a little bit of code called the Facebook pixel in your site’s header, and Facebook will begin tracking visitors. With this code in place, you may monitor visitors’ actions on your site.

Here are the steps for implementing the code:

1. In the Facebook Ads Manager, select the Events menu
2. Just click “Create a Pixel”
3. You need to get your code and put it on your site

Retargeting campaigns may be implemented using the Facebook pixel. People who visit your site but don’t buy anything straight away can be retargeted and encouraged to make a purchase at a later time.

Keep Tabs On How Well Your Ads Are Doing

Checking off ad performance indicators as completed is the final item on your Facebook advertising checklist. You need to know if your advertising effort is effective before you begin it. If it isn’t working optimally, make the necessary changes.

What you want to accomplish with your campaign will determine the metrics you choose to track. Among the metrics you might keep an eye on are Clicks, Clickthrough rate (CTR), Video Views, Reach, Conversions, etc.

If your advertising isn’t getting you the results you want, split-test it to see where you can make changes.

Explore Additional Resources for Facebook Business Promotion

You can now start establishing your Facebook profile with the help of the marketing and advertising checklists you created. AtalosWeb is available to assist you if you are feeling overwhelmed. If you need assistance creating a successful social media strategy, our team is here to help.

Do you want to launch your Facebook marketing campaign? To learn more about our Facebook marketing and Facebook advertising services, please call (917) 675-3246 or send an email to info@atalosweb.com.

Now may well be the best time to set up or grow your business in eCommerce. That may sound exciting, a lifetime experience, yet you need to be cautious to avoid costly mishaps.  Yet, it is advisable to do some homework before venturing into your new retailing.

1. Build an impressive Website

What the audience sees first is your website.  So, a good first impression is vital in getting more customers. Once they visit it, you want to keep them there and entice them into making a purchase.  A professionally-built website is worth every penny spent. To put it differently, you are not spending money, but you are investing in your business’s future.

The design of your eCommerce website must grasp all types of customers. A well-designed website convinces people to take a close look at what you offer.  Your website must convey information fast and concisely. It needs to evoke the trustworthiness of your business to potential customers.

3.  Take advantage of the m-commerce strategy

Online stores need to be mobile-friendly. Your website needs to be optimized for mobile devices to be accessible to more customers. A mobile app is not necessary to do this. What you need for m-commerce are; a responsive design, an easy-to-use navigation menu, solid mobile search features, and easy checkout and payment.

Improve your site’s mobile accessibility with appropriate design and optimize your images so they can load faster. The more you improve your site’s accessibility, the more customers will possibly visit it.

4. Have your e-shop all set to go

First, complete all the steps before launching your online store.

Decide what you want to sell.

Create your logo, and have your page well-designed with graphics.

Optimize your site to draw customers and bring you sales.

Categorize your products clearly so that the shoppers can easily find what they are searching for.

 Include all relevant information for them, like contact form, shipping cost, return and refund policy.

Having a well-designed site shows professionalism and gives confidence to your customers to buy from you.

5. Offer customers easy access to relevant information.

Υour customers need to have access to all information regarding their purchases.  The customers should know about your shipping and return policies before their purchase. A contact form so customers can contact you easily.  24/7 customer service and an FQA page are helpful. You may want to consider a Chat on your site via Tawk, FB, or other services.

6.  Spread the word

Once your online store is ready to launch its products, spread the word. There are plenty of ways to achieve better results by spending less money but investing more time. One of the most important eCommerce strategies worth applying is search engine optimization. You can grow your customers without spending more on ads.

Increase your traffic through (SEO), creative content writing about your product, and keeping your blogs up to date. Make the best use of email marketing tools, social media, Facebook, Instagram, Tik Tok, etc.

7.  Market your store beyond ads

It is not as difficult as it may look.  There are plenty of available applications to do all your tedious work with just a click. Do some research, and don’t hesitate to use their free trial option before purchasing the one that suits your needs.

Create ads that bring in traffic that converts into customers. You need to try different products to find what works for your store. Invest in marketing and advertising your eCommerce.  Choose the products that sell most. You need to be patient, as the results of your ads campaign will start showing after a few days.

8.  Why create multiple links?

It’s necessary to create external backlinks.  Promote your products on similar and popular blogs or magazines. The more links you have to your site, the less you spend on ads. Then, you can retarget the clicks to your site, which is much cheaper than trying to find new customers. The more sources you have driving traffic to your site, the more audience and potential customers you get.

9.  Facilitate online shopping

Help your customers find your products.

Your customers must be able to navigate through your eshop with ease and find what they are looking for in no time. Be specific with your product categories so customers can easily find the exact products they search for. The easier they find what they’re looking for, the more likely they’ll make a purchase.  Also, remember to remove products that are no longer available or do not sell because they have a negative impact on customers’ purchases.  

Provide “Product Comparison” so customers can easily compare product features and decide which meets their needs.

Offer a “Wishlist” so your customer can select products in a “Wishlist” for future purchase.

It is advisable to have clear images and product reviews to encourage buying. A short, detailed product description and how-to-use product information can help convince your customer to buy from your store.

10. No shipping cost is a plus.

Free shipping is always an incentive to buy online. Customers are usually hesitant to spend more money on a product, even more so from smaller, lesser-known companies. So, you should offer affordable shipping with ePackek offering a less expensive shipping service or free shipping with AliExpress.

In cases where the shipping cost is inevitable, have a flexible way of calculating shipping manually, based on location, weight, and special shipping class for the particular products.

Consumers like to know the total cost of their purchase before clicking the “Buy” button.

11. Outsourcing is necessary

Ecommerce is a 24/7 business. Of course, you can’t be there at all times. Also, eCommerce requires different skills, no matter how multi-talented you may be, it is not a one-man’s job.  Accounting, marketing, graphic design, content writing, and web design are just some skills you will need.  Find skillful people to work with to run a profitable business.

12.  Build your audience

Building your audience is essential. Try reaching out to people who are interested in your products. Request their feedback on your store. You can find and grow your audience by applying a mix of new tools and strategies and making all necessary adjustments as you grow.

13.  Increase your organic traffic

If you provide creative content, you have the edge over your competitors. The best way to do this is by creating unique content. Post compelling blogs regularly to grow your audience while engaging your customers and bringing new ones. Engaging blog content brings more visitors to your store through SEO and social media, which convert to sales. Monetize your blog content through special offers,  and feature your best products for special occasions.

14. Why consistency is critical to creating a loyalty program

It is essential to retain your customers while acquiring new ones, and this is accomplished by being consistent. That is, add new products, new offers, or even new blogs regularly, on specific days.  That way lets your customers know when to visit your site, and loyal customers will spend more on your products.

The “Collect points” system lets your customers collect points on each purchase and keep them coming back to redeem their points in future purchases.

Focus on their preferences, social media engagement, and buying habits. Afterward, use this data to make the most out of your current customers, with ads and marketing targeting.  It is a profitable procedure in the long run.

15.  Visual marketing tools to better ROI

Increase conversion rate and sales with visual material.  Product videos attract more potential shoppers as they are more explicit and show how to use the items, which is more convincing for the customer.  Although creating such videos is time-consuming, it gives you a competitive advantage over your rivals and increases your ROI (Return On Investment).

16. Social media

Use social media to build and engage your audiences.  Do not rely on just one social platform experiment with different platforms.  Consumers like to connect with brands they see on social media.  Powerful social media posts, sharing knowledge and interests, can encourage user-generated content like tagged photos. When your customers start sharing their pictures, you can post them on your social channels and let your audience feel they matter.

17.  Let automation tools work for you.

Ecommerce automation tools can simplify your job. Shopify tools like Kit allow you to automate order processing and marketing and allow you to spend more time making sales and enjoying your profits. The marketing CRM tools can help you organize and connect your audience data.  This approach lets you identify favorable circumstances and create personalized communications to meet your audience’s needs and desires. Take advantage of free trials on apps to find the right ones for you.

You can try out the free trials of several apps. Find which apps suit your needs best. Begin with apps that help grow your business, like upsell and abandoned cart apps, and their price tiers are cost-friendly to your budget.  

18.  Build an email list

Send emails regularly and promotions to your customers. Email marketing helps you send offers to your best customers, recover abandoned carts, and provide value by informing your customers with practical tips for your product. Choose from an abundance of affordable email tools to facilitate your work.

19.  Enrich and renew your product list

At times you may need to change your product list. Take out products that don’t sell and include new products that are gaining popularity in the market.  You can use the Automizely app to find products for your store in any category, from fashion to hardware just a button click.  You can include a trendy item but don’t invest in it as it may be outdated before you know it.  Prefer products that last, such as fashion, fitness, pets, accessories, and home furnishings.   It is necessary to stay alert to new products and competitors in your eCommerce field.

20.  Don’t forget discount opportunities.

Price is often an issue for many customers. There are various apps available that let you see and compare competitors’ prices, such as DataCrops and Import.io. Shoppers always look for the best offer money can buy using available online tools.  You should price your products high enough to afford to offer them at a lower price and submit your discount code to popular sites.

This method helps shoppers find the discount for your product and make their purchases. You can also include discount codes on social media. Urge your customers to take action by putting a countdown timer showing that the offer ends after a specified period, for example, in 48 hours.

You can also consider a pack offer. When customers purchase product  X, they receive an additional discount if they buy products X and Y together.

 Keep your customers satisfied with saving money when they buy products they want.  Take into consideration that shoppers are looking for the best price for a specific item, not necessarily the lowest price.

21.  Price Tiers

If you are marketing services, then provide “Tier Pricing”.  So, you should include a “Register Form” for premium customers.  The “Registered” customers will see different prices on the same products and will have access only after manual approval.  Based on this pricing system, your customers will receive tier pricing, and you can show various costs to your customers.  Such pricing encourages potential customers to register to make more economical purchases.

22. Choose an appropriate payment method.

You should offer 2-3 payment methods such as PayPal, Apple Pay, Shopify Pay, Stripe, or 2-Checkout because they are the most popular and trusted. Choose the most favorable for your customers and offer alternatives, and let your customers choose which they prefer.

23. Provide security to your customers

Security is a concerning issue when personal and financial data is shared online.  Eshops risk customer data being stolen, especially with credit card transactions occurring online every day. Your customers need to feel their sensitive data is safeguarded for all interactions on your site.

 8 More Technical tips for eCommerce

1.  A high Website speed is necessary. That is A on GT Metrix and over 70/100 on mobile and over 90/100 on google page speed insights.

2. Image size: Optionally, it is better to compress all your photos when you upload and ideally upload in web format for better speed.

3.  A meta description field should be on every page that can be easily defined from the back end.

4.  Create your sitemap link to register in Google Search Console.

5.  It is advisable to have Google Analytics installed to monitor your customers’ engagement on your site.  This helps you see all the sales, add to cart, abandoned cart, etc.

6.  Facebook Pixel dashboard will give you vital insights on how visitors use your Website and their engagement, so you know when someone took action after seeing your Facebook ad. So, you can reach out to these customers through Custom Audience.  Conversion optimization improves Facebook ad delivery to more potential customers for your eCommerce.

7. Sell more with pop-ups. After 30-second browsing on the site, a pop-up appears with “Fill in your email to receive a 10% discount on the first order”.  Email addresses should be entered in a database to give the discount to users, and linked to Mailchimp, or any other email service app you are using.

When your customers add a product to their cart, they will enter their email so that in case of an Abandoned Cart, you can send an automated email.

8.  Security Apps Make use of SSL (Secure Sockets Layer) or TLS (Transport Layer Security) to secure your customers’ online shopping experience.  A security system ensures that transactions and data are encrypted.  Two-way authentication is also a better way to further secure your online store.  TLS can also be used to encrypt other communications as well, such as email, messaging, and voice-over IP.

Successful eCommerce is an ongoing process.

A key to successful eCommerce is trying out products and methods to see what works best for you.  Maintain what brings desired results but always be on the lookout for new products and tools which will facilitate your growth and bring in new customers.

Let’s quickly explain first what CRM is

CRM stands for Customer Relationship Management. It’s an app that helps you manage all interactions with your existing and potential customers. CRM assists all types of organizations and businesses in improving customer relations. At the same time, you can streamline all processes involved to increase sales, customer service, and revenue.

What can CRM do for your business?

CRM provides you with a central platform to store customer data, explore and record customer interactions, and share this information with your team whenever needed.

CRM gives you valuable knowledge of your customers’ interactions and helps you adjust your business operations to guarantee the best possible service for your customers.

The Top 4 CRMs Compared

Pipedrive CRM vs. HubSpot CRM vs. Zoho CRM vs. Monday CRM.

All CRM systems integrate sales activities, giving you the potential to increase your revenue while facilitating teamwork and saving you time on repetitive tasks.

How to pick the right one?

Below, you can review all the information compiled and choose the CRM that meets your needs and business requirements. We hope our Pipedrive vs. HubSpot CRM vs. Zoho CRM vs. Monday.com comparison will help you.

Pipedrive CRM

Pipedrive CRM is software designed by salespeople. Who knows better than salespeople to help you grow your business? It assists in running your business and finalizing deals even with the most demanding customer.

It is available in several languages, which allows you to expand globally and close deals with all major world currencies. The languages include English, Dutch, Finnish, French, German, Italian, Norwegian, Polish, Portuguese, Russian, Spanish, and Turkish. It is used worldwide, in Europe, Asia, Australia, South and Latin America, Canada, the USA, the Middle East, and Africa.

But don’t let that frighten you PipeDrive CRM is user-friendly software. Sell more with less work. Increase your deals with a drag ‘n drop sales pipeline.  Stay informed at all times, with a spreadsheet with all your customer data. So you can easily follow up, add new opportunities and get reminders. PipeDrive breaks down big projects into simple steps. That facilitates you to achieve your goals. Real-time reports compile all relevant data to use and boost your sales. You get complete customer data, interaction, demographics, and contacts.  It simplifies the tracking process and collects valuable information.  So, you can set new goals to generate new customers to meet new demands.

Pipedrive allows you to customize almost everything in your CRM.

Pipedrive offers user mobility to manage business no matter where you are through its mobile applications.

More than 275 Pipedrive integrations and apps can help your sales productivity with just a single click. With the right set of tools, you can exploit the benefits of Pipedrive. The integrations include:

• Asana
• PandaDoc
• Ecquire
• Google Apps
• Drip
• MailChimp
• Microsoft Outlook
• Niftyquoter
• SnapAddy
• QuickBooks
• SyncQ
• Yesware
• Zapier
• Talkdesk
• Leadfeeder

Pipedrive features reduce human error by automating data entry. So, boost your performance with customized tips and reduce repetitive organizational tasks.

• Caller
• Products
• Email Sync
• Smart Docs
• Workflow Automation
• Scheduler
• Track communications
• Sales Automation
• Privacy and security
• Mobile apps
• Multi-Language
• Full Customization
• File attachments
• Customization
• Contact Management
• Activity Calendar
• Contact maps
• Analytics
• Customer engagement
• Social accounts and contacts

Customer Support: 24/7, email and live support, webinars, community chats.

Pricing: Choice of plans available. 14-day free trial for all.   Prices start from 12.50$/mo. to 99.00$ /mo. billed annually.  Monthly or annually with a 17% reduction.

Essential: Simple sales process set up

Advanced: Easy-to-use email and automation

Professional: Everything necessary to boost performance and revenue

Enterprise: Unlimited customization and excellent support

HubSpot CRM

HubSpot CRM meets the needs of all SMB. It provides for all the business requirements and eliminates tedious manual work. HubSpot offers unlimited free user access to reporting, results, and more. Most important, you don’t pay for extra costs as your business expands.  With HubSpot, you pay for contacts you market to via email or ads. HubSpot CRM is easy to use, no technical skills are required, so it’s the best CRM tool for start-ups.

Apart from English, HubSpot supports most spoken languages: French, German, Japanese, Portuguese, Italian, and Spanish. That makes it versatile in Europe, Asia, Australia, the USA, Canada, South and Latin America, the Middle East, and Africa.

For better results, include HubSpot Marketing to increase revenue, create customized content, monitor your audience and potential customers’ engagement.

HubSpot is free-forever CRM software with all the solutions you may need. You can handle up to 1,000,000 contacts, users, and storage with no time limit, all of it for free. Hubspot is 100% free and can be applied no matter where you are. It meets the needs of all SMB and   B2B and B2C businesses and many more various organizations.

It is a powerful, integrated, easy-to-use system that leads to better customer experiences and business growth. With just a few clicks, connect your tools and apps. There are several integrations available to simplify your work:

The HubSpot Integrations to add to your tools

• MailChimp
• Drift
• PandaDoc
• Proposify
• Seventh Sense
• EventBrite
• DataBox
• Wistia
• Trello
• SalesForce
• Forminator
• Zapier

HubSpot’ CRM is compliant and easy to use with powerful features; incorporate them for the best outcome. HubSpot can help you run your business with mere simplicity for better organizing and growth.

HubSpot Features include:

• Reporting dashboard
• Company insights
• Deal tracking
• Pipeline management
• Advanced CRM functionality
• Sales automation
• Sales engagement tools
• Lead generation
• Marketing automation
• Multi-touch revenue attribution
• Task tracking and Planning
• Drag-and-drop editor
• SEO recommendations
• Website themes
• Social media integration
• Lead timelines
• Email monitoring
• Email integration
• Email archiving
• Content management
• Contact database
• Contact history
• Recurring tasks
• Task scheduling
• CRM integration
• Call monitoring
• Prospect database
• Two-way data sync
• Programmable automation
• Data quality tools

Support: Support options based on your plan: Knowledge Base, Community, Chat, and Phone

Pricing: Free CRM, Marketing, Sales, Service, and Operations tools.

Free access

The packages starts from $45 a month.

Zoho CRM

Zoho CRM helps businesses of all sizes to maintain a high standard of customer relations with its enriched software. An abundance of features increases customer contact with various means, such as phone, live chat, email, and social media. You can follow your customer engagement and grasp opportunities for interaction.  Zoho CRM  records social network users and tags them as potential clients, and adds them to the system as contacts.

So, you can easily follow up custom data and exploit possibilities and customer interaction. Pre-built and customizable KPIs allow you to keep track of your team’s performance and interfere whenever necessary. So, you can be sure that all your customers are well-attended.

Bring more deals to closure with Zoho CRM automatization and marketing features.

The software serves a wide range of industries, countries, and sizes of companies.  Zoho CRM is available in Europe, Asia, Australia, Canada, Latin America, the Middle East, Africa, the UK, and the USA. Also, it supports most major languages: English, Chinese, Danish, Dutch, French, German, Italian, Japanese, Polish, Portuguese, Spanish, Swedish, and Turkish

The software lets you automate sales tasks and turn visitors into buyers.  It helps you run global sales teams and increase your customers with just a few clicks.

All the features you need to increase leads, sales, and monitor sales are here:

Zoho features to support your progress include:

• Sales Force Automation
• Process Management
• Sales Organization
• Analytics
• Sales Enablement
• Performance Management
• Predictive Sales
• Customization
• Marketing Automation
• Team Collaboration
• Remote work
• Mobile apps
• AIBI Remote Work

Add any of Zoho CRM’s integrations to improve contacts, increase custom data monetize prospects, and customer interaction.

• Asana
• Calendar
• Google Drive
• Lucidchart
• Pingdom
• Trello
• Appear. in
• RSS Feed
• Incoming Webhook
• Outgoing Webhook
• Zapier
• WordPress
• Hubspot
• Gmail
• Slack
• Twitter

Support: Help Desk, Tickets, Knowledge base, Cases, Webinars, Video training

Pricing:

• Flexible free trial, Cancel or switch plans anytime.
• Billed monthly or annually and save 34%
• Prices range from Standard 14$
• Professional 23$
• Enterprise 40$ (most popular)
• Ultimate 52$

monday.com

monday.com is software that facilitates business owners to manage their company from a single platform. This platform can collect all your data. You have everything you need in one single platform. Oversee your contacts and documents, and manage your tasks without unnecessary complexity among many tools. Work anytime, anywhere, always remain connected and updated, so you can work efficiently with your team and respond promptly to crucial issues when they happen. Customize your workflow and keep up with your business progress with ease and flexibility.

Everything you need at a glance to make fast decisions and grab all opportunities as they come. monday.com is a simple and easy software to automate all repetitive tasks with a few clicks and eliminate human error.  Give yourself more time to focus on what matters. Manage all interactions, emails, contact info, and related documents in one well-organized platform.

Take advantage of its features to bring better results and revenue to your business.

Features:

• Lead management
• Sales pipeline
• monday.com on mobile
• monday.com Work OS
• Pipeline management
• Customer tracking
• Marketing operations
• Customizable dashboards
• Workflow automation
• Contact management
• Customer projects
• Team tasks & projects
• Project management
• Creative design
• Software development
• Task management
• HR and recruitment
• Flexible drag-and-drop interface
• Custom automation
• Powerful integrations
• Industry-specific templates
• CRM cluster Thumbnail
• Sales and CRM-specific alerts to stay ahead of the game.
• 200+ workflows

Integrate with your existing tools in a few clicks:

Connect your CRM with the tools you already use

• Outlook
• Microsoft Teams
• Dropbox
• Slack
• Zoom
• Google Calendar
• Google Drive
• Excel
• Gmail
• OneDrive
• Zapier
• Adobe Creative Cloud
• Salesforce
• Zendesk
• Copper
• Shopify
• Twilio
• Stripe
• Woocommerce
• Pipedrive

Support:

• 24/7 customer support and self-learning tools.
• Knowledge base.
• Daily webinars.
• Community

Pricing: 14-day free trial / No credit card needed

Plans starts from $24 per month for 3 users, billed annually

• Billed monthly or annually and save 18%
• Individual is free forever
• Basic 8$/mo.
• Standard 10$ (most popular)
• Pro 16$
• Enterprise need to contact

All the above systems are of high standards but differ in some aspects, such as the features, pricing, integrations, etc.

After studying each system in-depth system, choose the one that meets your business needs and requirements. Don’t hesitate to start a CRM system to eliminate human error and save time from repetitive tasks. Don’t waste more time.  Decide today and accelerate your business.

>>Graphics provided by Crazy Egg

Unfortunately, you are not alone and that’s why we are here to help you understand why your emails never end up in the inbox. So, we will explain how to avoid them by following some simple steps to correct and keep your emails off the spam folder.

It is most disturbing after all the time, effort, and creativity you put in your emails, some are not opened and are filtered as spam. Frankly, how many people check their spam folder often enough?  Followour simple guide and increase your deliverability. Keep your emails out of the spam folder and in your subscriber’s inbox.

SPAM emails have always beena problem on the Internet. Now,SPAM filters are more advanced and complex. Filters use several verification and inquiry standards.Internet service providers (ISPs) and email services filter and automatically block spam emails before reaching the inbox. But the filtering process isn’t always accurate, so even legit emails go to SPAM due to some mistakes you may be making.

1. Know your rights

Just like all business transactions abide by laws and regulations, so does digital marketing.  It is essential before launching your email marketing campaign to know of CAN-SPAM ACT and GDPR for EU countries Be fully aware of the significance of:

-Subscriber’s permission

-Your email address

-Appropriate subject line

-“Unsubscribe” button

It will only take a few minutes but save you plenty of time and money spent on harsh penalties.  No need to panic, it’s far easier than you imagine, and no tech skills are required.

2.  Request Subscriber’s Permission to Send Emails

Subscribers are vigilant and for good reasons. Emails from unknown senders are left unopened and marked as SPAM.  To increase your online revenue, you need to earn their trust. You accomplish this by getting permission before sending your emails.  We advise you to avoid sending several emails through business cards, social media, and random contacts. The more emails end up in the SPAM folder, the more emails will get flagged and end there, as well.

3.  Subscribers should whitelist your email address.

To ensure your email doesn’t end in the SPAM box, ask your subscribers to add your “From” addresgdprs to their contact list. We suggest including this recommendation in the first email you send when someone joins your email list, along with simple how-to instructions. It will enhance your credibility and deliverability.

4. Establish your electronic authentication

There are applications to use and validate your emails and automatically appear trustworthy in the spam filters. The application proves who you are and your control of the domain name used in the emails.

5. Your IP address may be the cause.

In addition to lacking technical authentication, inaccurate sender information can lead to spam. If you use an email marketing provider, their servers deliver your emails. Even if one other customer sends spam, it could affect your deliverability as well. For this reason, we stress the importance of using a reputable email service provider we recommend, such as  AWeber, Active Campaign, Constant Contact, and others. They follow strict measures and regulations to prevent spam.

6. Include a Flawless Sender Address

Your sender’s address appears in the “From” field. Do not use numbers, punctuations, CAPITALS, or “spam” words.

Make sure the email address that you’re sending from matches the sender and your authentication information.  Use your company name, and when it is required, including a person’s name (co-worker’s/ assistant’s).

Add your physical address, your street address, or the P O box registered with the postal service. Add your physical address right above the “Unsubscribe” button.

8. Write Appropriate Subject Line

Spam filters go beyond words, your subject line shouldn’t appear as spam. Be honest and straightforward.  Emails that refer to money, opportunities, discounts, congratulations, and more end up in the Spam folder. However, as you may need to send such emails, be very thorough with the wording.

9.  Correct your emails

An occasional typo is no problem. But misspelling, poor grammar, and formatting often trigger spam filters. If you are uncomfortable with your writing skills, have a trusted editor proofread your mails or use an application such as Grammarly.

10.  Don’t forget to include the “Unsubscribe” button

As mentioned already, you need to comply with the CAN-SPAM-ACT and ensure your subscribers trust you. It is also indicative that you value your message.

Provide an easy and accessible link in the “Unsubscribe” button at the bottom of your email. You may lose some subscribers, but you gain trust. It is better to opt out of your list rather than report you as spam.

11.   Follow email best practices

Your HTML email may not follow the best practice. Keep your HTML code simple. Use a max width of 600-800 pixels.

Optimize your images for emails by compressing them to smaller file sizes. Keep image to text ratio low. Don’t send only image email, a single large image, too many or not enough,  because your emails are flagged spam.

Send attachments only when required. Sometimes attachments are used for malware or other mischievous activities. So, they attract spam filters, especially file types (like an .exe file).Have relevant links only to reputable sites.

12. Clean up your list

If your list is not updated regularly, and you continue sending emails to those who don’t exist, your mails are red-flagged as spam. If your emails get low open rates, it is a sign that they remain unopened, unread. Spam filtering algorithms check the ratio of active-inactive subscribers.  Lack of subscriber engagement is a sign of unwanted emails and is flagged spam. Cleaning your list will reduce your contacts but increase your deliverability.

13.  Maintain contact with your subscribers

Focus on getting the right subscribers. Segment your list and target your subscribers.  Offer value and consistency. Timing is vital, so make sure they get your emails when they expect them. Keep their interest active, show you care, and you know why they joined in the first place.

In some cases, subscribers mark your emails as spam because they don’t remember why they subscribed. To avoid such causes, have memorable branding in your emails, preferably matching that of your website. Include images, colors, etc. Personalize the email, address the subscriber by the first name.

Even if they unsubscribe, send an email requesting engagement before removing them from your list with a call-to-action button. Your interest may win them back.

14. Use a Spam Checker

Check your mails for technical issues with email deliverability.  The application can inform you if your mails are subject to spam filters or even if they are valid. You send the email and receive a report on how prone your email is to end up in the spam folder.

The best policy is honesty. Don’t promise more than you can provide, don’t try to trick your subscribers into opening your emails. Even if a small percentage of your emails end up in the spam folder, an equivalent amount of your revenue is lost. We hope our guideline was helpful.

15. Use an Email Marketing Software

Probably, that’s the best way to go if you want to get rid of that spam issue. There are many Email Marketing Platforms like Moosend, Omnisend, Constant Contact that can do the hard work for you and ensure you that your emails will NOT go to the spam folder. Feel confident to use one of the email marketing providers we recommend, as they will do all the above steps for you and will save you time and money. Don’t hesitate to contact our team for further assistance.

Intelligent Automation Apps and Tools

Using an intelligent automation app and tool is one of the most effective ways to automate your processes and workflows for optimal efficiency and productivity. These tools can help you streamline manual processes, eliminate redundancies, and reduce the risk of human error. As your organization grows, this is a good option to consider to scale your business operations and help you maintain a competitive edge.

Boosting Operational Efficiency

Advanced process intelligence solutions can help improve operational efficiency by providing insights into your existing processes and workflows. By analyzing data from various sources, these solutions can identify inefficiencies in your operations and provide recommendations for improvement. This can help you optimize your processes and reduce costs while increasing productivity.

Managing Projects Effectively

To effectively manage projects related to advanced process intelligence solutions, it’s important to first determine what problem needs to be addressed, what a successful outcome looks like, and who is the best employee to handle the project. Clear communication and collaboration among all stakeholders are crucial to ensure that the project is executed efficiently and effectively.

Reducing the Chance of Human Mistakes

One of the most significant advantages of advanced process intelligence solutions is that they help eliminate the risk of human error. By automating manual processes, you can reduce the margin of error, which can save time and money and improve overall accuracy. This is particularly important in industries where even the smallest mistake can have significant consequences.

Making Data-Driven Decisions Possible

Advanced process intelligence solutions can enable data-driven decision-making by providing real-time insights into your operations. By analyzing data from various sources, these solutions can help you identify patterns, trends, and areas for improvement. This can help you make more informed decisions and improve your overall business performance.

Real-Time Performance Inspection

Advanced process intelligence solutions can help with real-time performance monitoring by providing insights into the performance of your operations in real time. This can help you identify issues as they arise and take immediate action to resolve them. Real-time monitoring is also essential for identifying trends and patterns that can help you optimize your operations for maximum efficiency.

Adapting Swiftly to Market Shifts

Finally, advanced process intelligence solutions can help businesses quickly respond to changing market dynamics. By providing real-time insights into your operations, these solutions can help you identify changes in demand, market trends, and customer behavior. This can help you adjust your operations accordingly and stay ahead of the competition.

Advanced process intelligence solutions offer numerous benefits for businesses looking to reduce time and cost while improving operational efficiency. By using intelligent automation apps and tools, improving project management, eliminating the risk of human error, and more, businesses can optimize their operations for maximum productivity and profitability. Whether you’re a small business owner or a large enterprise, advanced process intelligence solutions are an essential tool for success in today’s fast-paced business environment.

With 12 years of experience, AtalosWeb Digital Marketing Agency is here to help you achieve your goals. Call 917-675-3246.

Here we have a guideline to avoid the most common mistakes in blog posting that will help you achieve your desired goal.

 Just avoid these 7 most common mistakes:

1. It isn’t what you write but how you write it. Why?

You research, you write well,l but no one “clicks” to read your content or even read past the first paragraph. What do you do wrong? 

3 simple ways to fix it:

● You don’t know your readers. Who are they?

It is good to know your target audience to address them directly and communicate your message briefly and clearly. Remember, you are writing for a general audience. You don’t know their background, social status, education, or locality.If you promote a home product, the readers want some information, understand its use, and why they need it. Technical jargon will not do the job.

● You don’t know what they are searching for. How to learn about their interests?

By researching your keywords, you can learn a lot about the readers you’re targeting and directing to your website.

● You make a promise that you don’t keep

To avoid such a blunder, make a plan, an outline for your content.

Plan your blog content before you start writing, and break it down into sections. An outline helps you avoid mistakes like repeating or including irrelevant information.

It also helps merge similar ideas under the same heading and check that you have covered all points.

Remember“People judge a book by its cover and read a blog by its title”!

Thorough keyword research determines the success of your content. The right keywords bring SEO-optimized headlines, and when used in eye-catching- ones, they compel readers to click and read the content to satisfy their curiosity.

It is advisable to finish your content first and then write your title.

● Keywords are the backbone of your content! Do you use them wisely?

Keywords do not only improve the domain authority of your site. They also let Google know your site is alive.But don’t overlook search queries, the terms, phrases people use in search engines. They reflect their thought and helpyou target the right keywords.

You only need 4-5 powerful keywords to take the reader down to the last line.

The keywords should appear throughout your blog content in the title, and the paragraphs, to maintain readability to the end. 

It’s also advisable to target long-tail keywords that are almost impossible to target within the copy of your website.

How powerful keywords in your title take the reader down to the last line?

The headline should convey the main point of your content with a keyword in it!

Yet, it must be short and simple to read at a glance.  But also unique to differentiate your content in the search engines. 

Use up to 55 characters to write search engine-friendly blog titles.

It is advisable to finish your content first and then write your title.

Glancing at the title, readers should know what the content is about and if it interests them, and how they will benefit by reading it.

2. Your headlines don’t make noise!  Say it loud! Be Emotional!  How?

Words are to a writer what color is to an artist!

Be creative, original, daring, and why not eccentric?  Use words that make an impact, strong verbs, adjectives, and adverbs!  Do not fear using unconventional adjectives to make the difference.

Write titles to excite your readers, make them eye-catching and effective.  Strong headlines will increase your traffic and revenue in no time.

Numbers work like magic

They are easy to read, prepare the readers for the length of the content and

keep the reader engaged reading through all the points

Do some cheating! Use Question Formulas. How?

People use search engines to look for information, focus on the questions they ask and how they ask them.

When you type something in Google or YouTube, it automatically suggests several search terms.  That’s what people have in mind and have a high search rate.

Question words: Why, Where, When, and How to arouse curiosity.

How to write compelling headlines?

Why are keywords vital?

What is SEO-optimized content?

3. Why bother with headings in every blog post – here’s why!

Headings are short phrases that prepare the readers for the upcoming paragraph. Headings organize the information you wish to convey and allow readers to focus on the parts that interest them most.

● Headings contribute to well-organized content

The headings help organize your ideas, give a clear structure of your text, and show readers the points you cover. So, they can scroll down to the section that interests them easy, and effortlessly.  Remember that readers want answers, and they want them fast, on the spot.

● Consistent use of headings helps your search engine optimization.

Google uses headings to index your content and identify its main topic. Some headings should contain your keyword. That helps search engines to recognize that keyword as relevant to your content which brings better rankings.

●Headings break your text into smaller sections and facilitate understanding

Blog posts are usually between 500 to1000 words, maybe more. You want your readers to stay focused and engage in your content.

Headings divide your post into smaller sections. Each section expresses a different point, making it easier to understand.

The best way to use headings in every blog post is as titles to the different sections. When you break up your blog into sections, write a sub-heading for each one.

However, try not to write more than 250 words between the sections, or you will fail your purpose for headings.

 Subheadings are vital to keeping attention. Sub-headings are usually h2 or h3 headings in the HTML structure, and common sense suggests these are good places for keywords to boost SEO.

What a headline does for the post, a subhead does for each subsection ofyour content, so simply apply the same rules.

Treat your subheads like your headlines as another opportunity to stand out, to grab your readers’ attention, and keep them on your site long enough to transform them into “Shares.”

4. Your Readers are Scanners! What can you do?

Readers have become scanners. They scan your content, and within 10 sec they determine if it interests them or not.

Keep paragraphs short and easy to scan to encourage your readers.

Use the space between sections to add an image or a video or even let the eye rest. That will make your content visually easy even to the reader who’s just scanning.

Also, if you are skeptical about how you can convey more information without losing them, try different techniques.  Change the font and format. Change the text color and size include bold and italic parts, images, and links.

More for Less!

Readers want to read less, still get more information. Shorter paragraphs create an illusion that the content is short and easy to scan.

They prefer reading several short paragraphs, so keep them short and underline, bold, or italicize words to help readers stay focused on your point.

5. You don’t encourage readability. Why not try this?

Another trick to break your content and keep readers engaged is bullets.

Write them as if “they’re mini-headlines.”

Keep your bullet points symmetrical.

Maintain the same style and length.

Begin each bullet with the same part of speech and the same grammatical form.

Keep your punctuation consistent.

Capitalize the first word but for single-word bulletslowercase.

Add periods to short sentences but not too short phrases or incomplete sentences.

6. Your Readers don’t Stay Long on Your Site

The longer your readers remain on your site, the more they engage, comment on your blog post, share and like it, and the better it is for SEO,

Help your readers remain on your site. Within your blog post, link to a past blog, post that includes relevant content, or provides additional information. As some topics may need more content, you can write follow-ups and interlink them. So readers can read in sequence.

Include audio and visuals, graphs, images, and videos boost your content’s value and will rank higher in search engines both on Google and YouTube.

7. Don’t get enough “Shares” and “Likes”? Easy!

To know your audience means you know what they are researching. Craft content to satisfy their needs, bring more shares, and generate more organic traffic to your site.Include the terms and phrases they use, so when they read your content, they’ll relate and be eager to continue and “share.”

The “Shares” will bring more readers who will probably read at a later time. As you want them to “share” it, too, all you have to do is create “evergreen” content. That means your information will be equally valuable and appreciated whenever read at any time in the future.

Designing captivating visual content isn’t difficult. Make your content attractive and shareable.

When you brand your images, your blog is easy- recognized, and your readers are more likely to click, read, and share it on social media.

Finish off with a Call-to-Action.Don’t hesitate to ask for comments and shares or invite them to come back to your blog post.

Always double check your work- Then Publish

When you have your blog ready and set, check the following list before you click “publish.” Have I performed the following?

Craft an attention-grabbing headline and Subheadings?

Added interlink posts to increase engagement?

Included a content upgrade?

Design attractive -visual content?

Added a call-to-action for Social Media?

All writers want their content to be read, not scanned.  To capture the reader is a good thing but to keep them reading is an accomplishment.

Can’t do it alone? Tech is here to help you find other ways to increase drives more traffic, shares, and search results for your blog.

Find share-worthy content at Buzzsumo’s (free trial), and type in what you plan on writing your blog post about,

Check Pinterest pins with most saves.

Use  Canva(free tool)  to create graphics.

Create an AdWords account to search for search volume

Research blog posts and videos that have gone viral.

Use CoSchedule’s free Blog Post Headline Analyzer. It analyzes the structure, grammar, and readability of your headline,

Draftposts in Scriverner to improve subheads

Yoast SEO plugin, target several keywords based on your main keyword

For long-tail- keywords, use Quora

KeywordSpy

Moz Analytics’ Keyword Analysis Tool

SECockpit

UberSuggest

KeywordTool