It would be great if there was an easy path to increase Instagram followers with targeted ads. The truth is that millions of people and businesses use Instagram to get one-up on their competition. There’s no guarantee that that money spent on Instagram ads for followers will increase your brand’s following. However, there are alternatives to paid advertising options that have proven results.
Make Your Bio Engaging
Your bio is the first thing someone sees when they click on your page. A brand has seven seconds to make a first impression. On Instagram, which is image-based, that might be less. You have to grab the viewer’s attention in 150 characters. Every second and character counts. Highlight your industry, services, and use targeted keywords. These steps will help increase Instagram followers.
#Hashtag, #Hashtag, #Hashtag
The search function for social media revolves around hashtags. Make sure your content includes the hashtags with keywords in them.These must be relevant to your business, industry, and service to gain the right audience’s attention. Remember, you have seven sections to make a first impression, which counts for every Instagram post. Mix it up. Don’t use the same group of hashtags for each post.
Use High-Quality Images
Instagram is all about pictures and videos. Carefully choose each upload for quality and purpose. Users scroll Instagram. You want images that capture their attention. Don’t just re-post other account’s pictures. Create quality, engaging images relevant to your brand. These are the posts that increase Instagram followers naturally. However, that doesn’t mean you shouldn’t share posts from followers, professionals, and influencers in your industry or related to it.
Interact with Your Followers
Brands should be active on Instagram. Make communication a two-way street. Respond to questions, like responses, and re-post relevant information from your followers. You don’t have to have ongoing chats or respond to every comment. You only need to show other Instagram users that your brand is authentic and pays attention to what customers are saying. Also, interact with other companies that aren’t direct competitors. This is a great way to increase Instagram followers that are influential.
Share Quality User-Generated Content
Instagram has user-generated content that’s developed by unpaid contributors. There are plenty of opportunities to find and use photos and videos relevant to your brand. This is an excellent way to interact with everyday Instagram users while drawing attention to your company. Are you stuck creating content ideas? There are online tools like FlexClip that can help you make Instagram videos from predefined templates.
Promote Your Profile with Paid Ads
You can use Instagram ads for followers. An excellent social media campaign involves both paid advertisements and proven marketing techniques that boost your brand’s online presence naturally. Instagram allows story ads. Use these options to promote blog posts. In return, this completes two vital steps, increasing followers and driving traffic to your website.
Use Stickers
These are fun and silly and can draw followers to your account. There are dozens of options. Popular ones for business accounts include quiz, donation, countdown, and question stickers. It may take some time to learn the ins and outs of Instagram stickers to develop ideas and content that really sticks out. But the hard work pays off. Master the art of Instagram stickers and use them to interact with followers and stand apart from the competition.
Pay Attention to When You Post
The time you post and share on Instagram can make a significant difference in who you’re reaching. If you’re updating your content at 6 am with your daily coffee, you might miss a substantial number of users who are still sleeping at that time. Watch time zones. If your customers are in a different part of the country or world, you’ll need to adjust your schedule.
Launch Contests to increase Instagram followers!
Contests are an excellent way to get attention and build followers. Everyone loves a giveaway. Set up content that offers various size awards to followers for tagging friends, commenting on a post, or liking and sharing it. It may seem like a small gesture, but it’s an excellent tool for gaining new Instagram followers.
Be Consistent
Consistency is vital to your success. You don’t have to post daily. But you should update and share with your followers a few times a week at a minimum. Make a schedule for posts and stick to it. The worst mistake brands make is making few, infrequent posts that drive followers away. Engage regularly, and if possible, daily with your followers to keep the line of communication open. You can use apps and paid programs to schedule posts to go out at a specific time. This can help you increase posts without spending all day on social media.
You can’t pay for targeted ads and get a guaranteed number of followers. Long gone are the days of paying for social media engagements. Brands need to develop flexible social media marketing techniques to increase Instagram followers naturally. If you don’t have time to manage your social media accounts daily, contact a digital marketing firm to help develop and implement a personalized campaign to grow your list of followers.
