All of us who manage Google campaigns want the same thing. Maximize Click through Rate (CTR) and reduce Cost Per Click while getting traffic from buying keywords, right?
There are many tips and strategies to achieve that goal. Today we will talk about one simple tip that may save you time and money while trying to achieve that goal.
So, how can you increase your CTR in your Google Search Campaigns?
One simple tip that many internet marketers (don’t know why, really!) ignore is the following:
Put your targeted keyword on the first headline field!
Let’s say you are creating an ad targeting people searching for “boat holidays in Greece”. It’s easy! Simply put that keyword phrase at the top of the ad. On the first headline.
Most users tend to click on an ad that will show to them the “exact keyword” they are searching about. It’s phychology! Nothing more.
So, it’s obvious that in that case your CTR will increase! Check the screenshot below where CTR reached more than 10% which resulted to a keyword quality score 9/10
Obviously that means that all your metrics will be getting better. In that case you will be able to see more sales, more leads, more phone calls to any business you promote!
What to take into consideration?
When creating a dynamic ad through a dynamic ad group, then Google is doing that for you! Probably, you already know that, yes?
In dynamic ads, headline texts are auto-generated by the search terms that a user is putting in the search bar (if Google finds them on your website as well)
So, no need to do anything more on Dynamic Search Ads
While in Responsive search ads, if you want to help your ads reaching a high CTR the soonest possible, I advise you putting the headlines with your targeted keyword inside on position 1 as you can see in the screenshot below
So, when you have multiple headlines, you can choose to show the headlines that include your targeted keyword in position 1
So, keep in mind that simple tip on your next Google Campaign and let me know about your feedback!
More tips on optimizing Google Campaigns will come up soon!