All You Need to Know About Data Visualization in 2023

Research shows that more than 2.5 quintillion bytes of data are created daily. This includes data generated by businesses when developing applications, customer data collection through their activities on the internet, and much more. Trying to make sense of this data is beyond the capability of any one organization. However, through the process of data visualization, hard-to-interpret raw data can be converted into easy-to-understand graphics, which organizations can use to make informed decisions, provide personalized experiences to consumers and outperform the competition. This article by Atalos Web will serve as an in-depth guide on everything you need to know about data visualization.

What is Data Visualization?

Before we get into the nitty gritty of how data visualization is used, let’s take a bird’s eye view of what this field really is. Data visualization involves analyzing and converting large amounts of data into visual formats such as graphs, charts, maps, interactive diagrams, and more.

Representing data in graphic format makes it much easier to understand and interpret the true meaning behind the numbers, such as identifying trends in customer behavior, tracking market performance, and more. Additionally, through these graphics, businesses can make informed decisions, as it provides them with a clear picture of their current performance, competitor performance, customer preferences, and numerous other metrics.

Best Data Visualization Tools in 2023

While there is various mass-used software such as Excel and Powerpoint, which have been used to create graphics for a number of years, given the sheer amount of data companies need to process daily, this software just won’t cut it.

Don’t fret, as there’s no shortage of great data visualization tools available on the market today and here’s a list of some of the best options:

  1. Tableau: This is a commonly used data visualization software in the industry today. Businesses can seamlessly integrate their database with tableau, post which they can sort, analyze, and clean data to be used for creating engaging visualization. In addition to tech companies, marketers and journalists are increasingly using this software to create visualizations. However, this software does have a learning curve, and new users will require a bit of training.
  • Infogram: For those new to data visualization, Infogram is the perfect software owing to its drag-and-drop interface, making it easy for anyone to create data visualizations. Whether you want to create reports, website maps, or even social media posts, Infogram has got you covered.
  • Google Charts: This is a free tool created by Google that can be used by individuals and businesses alike to create data visualizations. While its collection of templates isn’t as impressive as competitors, Google Charts is a great entry-level tool to play around and learn about how to create good visualization. Additionally, the visualization you create can easily be integrated with your social media, website, or blog posts.
  • Microsoft Power BI: Similar to Google Charts, this is a cloud-based visualization platform that is easy to connect with your database and be used to create visuals, reports, and other types of graphics within a few simple clicks. Microsoft also provides users with the power to forecast by utilizing the power of predictive analysis.

When it comes to sharing visualization across teams or sometimes consumers, it’s best to try this tool as it will turn PDFs into JPGs, which maintains the image’s quality. This is the best choice when visualizations need to be printed for presentations or business fairs.

Benefits of Data Visualization

Now that you understand what data visualization is and the best tools on the market, let’s dive into the various benefits it provides:

  1. Making Informed Decisions: A common trait among most successful businesses is that they make informed strategic decisions. Whether it is to introduce new product offerings, launch a marketing campaign, or conduct product research, all of these decisions need to be based on facts and data. When in a meeting with various stakeholders, it is not possible to present complex spreadsheets. However, well-made data visualizations ensure that everyone understands the data and can take collectively informed decisions.
  • Overcoming Biases: Just because something worked in the past, doesn’t guarantee it’ll work in the future. However, humans are prone to give into biases as they provide a sense of comfort and predictability. But, when it comes to business decisions, it’s best to keep biases at bay, as they can cloud your judgment. Through the use of visualizations, biases can easily be tested and scrutinized to chart the best way forward, rather than relying on hope and past results.
  • Uncovering Hidden Trends: Analyzing isolated data sets, for instance, from the sales team is bound to provide great insights into their performance. However, when you analyze business-wide data, there will be certain uncovered/hidden trends that will come to light. These trends could provide pivotal if your business is in a highly competitive market.

Here are a few examples of how data visualization is used in various industries:

  • E-commerce: Major online retailers such as Amazon and Walmart track every part of their customer’s journey on their websites and use the data to create visualizations regarding their preferences, purchase behaviors, and more. These visualizations form the bedrock of their decision-making process.
  • Music Streaming: Spotify has been a pioneer in utilizing data visualization as a marketing tool through its Spotify Wrapped campaign. Each year customers await their ‘wrap,’ which is a graphical summary of their favorite songs, artists, and usage of the app. As reported by Variety Magazine, in 2020, Spotify Wrapped was shared by 60 million users worldwide (out of their total user base of 90 million)! This is a great example of the usefulness and popularity of data visualization not only from the business side of things but customers as well.
  • Finance: From big banks to standalone lenders, almost all players in the finance industry rely on data visualization to analyze market trends, understand customer preferences and create appealing promotional materials such as brochures, reports, social media posts, and more to convey this complex information to various stakeholders such as investors, customers and more.

Data visualization is a tool that has become a necessity for all businesses. Whether it be internal or external decisions, using visualizations ensures that stakeholders make informed decisions based on past trends and projections. When it comes to sharing visualizations with stakeholders, along with sharing them digitally, using a PDF-to-JPG converter is a great option allowing anyone to print documents with ease.

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By Aristides Seimanidis

By Aristides Seimanidis

Digital Marketing Specialist specializing in a 360 approach in Digital Marketing I can help you find and use the right mix of strategies that will work your type of business

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